Planning; Artist Image

In this post I will talk about how the Spencer's character is represented in the video.

Creating an artist image in a music video is very important as it is what the audience sees and then conects to if done properly. It is also important for the audience to have a connection to the artist as they would be interested in the video and the artist, making them want to watch the video, be interested in our artist and then they would listen to his music and hopefully buy his album. The way that the artist can make a connection with the audience is mainly be holdin interests and views which are similar to the audiences ones, as they would have something in common, and the audience would then see this and have a connection through this, for example, if the artist wears similar clothing that our target audience wears, or does things similar to them, like party and drink alchohol. So with our artist's character of Toscano, we would have to make him relate to the audience in order to connect with them, so costume and actions would be looked through in order to make this happen, Therefore we are thinking of making him wear casual clothing, like jeans and trainers for example, as its youthful and relates to our audience as they would be young, and it connotes a imature and free theme which is the theme of the dance genre, thus being conventional. He also will steal in the video, and this connotes rebilliousness, and relates back to our audience to as they are rebillious, as most of them would be drinking underage, breaking things, stereotypes of teenagers. The costumes and actions which the artist does in the video is used to create an image, an conform to the concept we are trying to create, of our artist being rebillious and a party animal.

Spencer will be playing the boyfriend in the video. He can be seen as both the protagonist and the antagonist, through the start of the video the Girlfriend in the antagonist as she is fed up with him as he has no money, then Spencer goes and gets money but through steeling, this can be making him the antagonist also. However overall he is seen as the protagonist as his girlfriend dumped him because he had no money, money should not compromise love, and then Spencer gets revenge through flashing off his wealth when he goes back to rub it in his Ex's face. Therefore Spencer represents both positive and negative in the video, as we feel sympathy for him and yet he steals money, however he is just proving a point that money shouldn't be an issue when in a relationship, money doesn't bring happiness. The character Spencer plays (Toscano) can be related and connected to our target audience, as they are the similar age as he, and he had women trouble, something our audience has or is experiencing. The character would be consuming alcohol in the video as he is depressed for the loss of his girlfriend, this can relate to the audience as they would consume alcohol when the go to party's and listen to dance music.