Digipack Analysis

In this post i will be analyzing a digipak from the chosen genre of our music video which is dance. I will looking at certain aspects of the Digipak talking about the; representations of the artist himself, connotations of the advert, colours and connotations, design and layout, choice of images, typography and the style of the language used on the Digipak. So to summarize at the end of the post I will talk about how does the advert promote the artist and music genre, and how does it attract the audience.

A digipak is different from a normal CD album because the Digipaks contain 3 to 6 sleeves that would fold out into flat strip like the David Guetta one is below. Digipaks are more interesting than normal albums as it gives more to the audience, they have more to look at and analyze.

Firstly I will talk about the connotations of the artist. Dvaid Guetta who is the artist of this Digipak is on the front of the pack, which is the right picture on his Digipak. The picture is a Close Up of Guetta which uses the rule of thirds, here David's face is placed on the left side or third of the frame, this gives creates interest for the viewers as its different and not central to the page. The close up of him also gives a connection to the audience it makes them feel closer to him and it is a close up. David is wearing sun glasses which could connote that he is trying to hide something which could then be his feelings, and here he doesn't look very happy. The connection between the facial expressions and sunglasses David is wearing and the title of the album can connote that he is sad and lonely and wants 'One More Love', as he could of lost his last love.

The connotations of the digipak can create two different ones. on the middle track list page and the last page which is on the left are both colour full and look like the have been splatted with colour randomly. The randomplaced splats can connote that life is unexpected and could be random, you don't know where your going to end up, and it also connotes not being serious about things, as the colours look slung onto the page, and not taking things seriously is a connotation of the dance genre, being free and partying without seriousness. However the front page can connote the sad state that David is in because of the 'Love' as I explained earlier. The picture of David on the front cover is in black and white which can give a dull and depressing state to it. The font cover has a gold spray paint effect on it also and part of the writing is in gold, and this connotes wealth which David is as a top selling Dance artist