Analysis of Magazine Adverts

In this post i will analyze a poster advertising our chosen artist Calvin Harris. I will analyse certain aspects of the post talkbing about the; representations of the artist himself, connotations of the advert, colours and connotations, design and layout, choice of images, typography and the style of the language used on the advert. So summarize at the end of the post i will talk about how does the advert promote the artist and music genre, and how does it attract the audience.

The advert of the artist i will be analyzing is a poster that was used to promote Calvin Harris at a night club which appears to be 'Academy'. The poster consists of the top half being a picture of Calvin Harris in the mid-ground. In the foreground is the most parts of the text on the poster which is at the bottom half. In the background which is behind Calvin Harris is a colorful abstract like scene, it consists of colorful shapes and small crosses floating around them. The poster connotes a happy atmosphere, and the colors enforce this idea as they are mainly vibrant pinks and oranges, this can relate to the happy and fun partying lifestyle that the target audience likes to live. The composition of the poster is divided into two half's, the bottom which is black, and the top is calvin harris with that happy colorful background. The bottom half is black and dull, which contrasts with the top half which is colorful and vibrant, this makes the top half stand out and gives the artist (Calvin Harris) a happy and fun representation, which again relates the the genre and the audience, they like the happy and fun lifestyle and dance music is what that is all about. The background behind Calvin makes him stand out and there is also shadow around his outline, which could connote that he stands out in his genre of music, and he does, with top selling albums.

The poster has good proportions of text and image, its like a 50 50 percent share of the poster which creates a nice balance. At the top left of the poster is the logo of the club that appears to be promoting Calvin Harris and hosting him, The logo is called Academyclub and the typography for the logo is symbolic. The logo is all in lower case letters, which can connote a laid back idea, to not take things seriously, which is a common belief for the target audience of Dance music. The logo has highlighted the my in Academyclub, this can be aimed to the audience of the club, it is almost soubliminary, they have highlighted it to make you feel that Academyclub is 'your' club and your favorite club. Calvin Harris in large text in the middle of the poster in his font style, and logo of him wearing the glasses, Calvin Harris's logo is used to be recognizable to the audience and then they know its Calvin Harris performing. Calvin Harris's logo is in the font that would be used in calculators or computers, its a digital font, and this relates to the dance genre as many videos has included the electronic or futuristic theme and the music also has sounds that can relate to electronics too.

The poster advertises Calvin Harris's gigs that he would be playing at the 'Academyclub'. The advert is aimed to make an income for the artist and the club, as they are selling tickets and provide a website address telling you where you can buy them. The way this Poster attracts the audience is mainly by its colours, it contains eye catching and vibrant colours. Also Calvin Harris's logo is placed in the middle of the poster and is quite large, this attracts the audience as they would recognize Harris's distinctive logo.

This poster is a David Guetta tribute poster promoting a party where artists will play his music in tribute to him. The composition is split diagonally through the middle of the poster, with one side including the information and the other a photo of David Guetta with a tall story building which looks like a hotel in the background. The composition has a balance between text/information and the picture of the artist David Guetta in the picture is looking directly at the audience which connects them with him and makes them realize that it is a promotion for David Guetta. David is represented as a metrosexual man in the poster, as the main colours present in the poster is pink and purple, and he is wearing a pink trimmed coat, and he has long hair, it can show that he is confident man as he is wearing feminine colours and he also has long hair, a stereo type for women. He is wearing a coat and a scarf, and is placed outside, this could connote that he is always working, traveling the world to perform at parties and so on, and it could connote that he is a free person, as he is outside. The building behind him looks to be a hotel which can emphasize the idea of him traveling and touring, however this could also connote that he is unsettled, and his facial expression is not happy, which reenforces the unsettle/unhappy idea. The conventions of dance is to be happy and party, and David is not showing that in this poster, breaking the convention and not relating to it, However it is nighttime in the picture, and this relates to nightlife and partying, which then relates to the dance audience in that aspect.

The colour black is used alot in the video which could connote nightlife which is present when partying, which then relates the the genre and audience. Purple is seen in the poster, and this represents luxury and exclusivness, and this could connote David's music as being luxurious and one of a kind. The text consists of different fonts, for example David Guetta's Logo is in its certain style which can be recognized also from the audience, telling them once again that it is a David Guetta party. The text style of David Guetta's Logo is then used for the rest of the text on the bottom right side of the poster, which makes the poster seem to belong to him as it is all about him because its a tribute. At the top of the poster is a logo that says Pure Fiesta which means Pure Party in English, which is an asset of dance genre. The style f language is short and sweet, telling the audience straight of what is going to happen and where and how much it is, for example "POOL PARTY, SABADO 11 JUNIO, FIESTA INN PASEO". Translating to: Pool party saturday 11th of june, party at Inn Paseo. The information is short as it is all they need to know, where the party is at at what time and cost. The colors of the poster are quite feminine as i have explained, and this i used to attract women, as women are what men go to pool parties for and a good party mean a lot of good women.

This poster is advertising a pool party which will be a tribute to David Guetta. The poster is very inclined towards Guetta as there is a picture of him in the top left torner and the text is in his logo style font, which represents him making people understand that this poster is to do with David Guetta. This poster promoted the dance music genre as being luxurious and exclusive as the colour purple is used a lot in the poster those are the connotations of purple. The way this poster attacts its audience is by attracting the David Guetta fans, as his picture is displayed on the poster, and his logo is and the text is in his font the same of the logo. Also the colours are attractive, so it could attract the audience as the colour is eyecatrhing and it stands out.

For the summary of this post i will try to incorporate these two dance genre posters with making our posters, as these are real and we can learn from them. Both posters have used vibrant colors like pinks for example, these colors would be used in our posters too as they represent the dance genre and conventions as i talked about earlier. We would also use a similar layout as these adverts, using half as a picture and the other half as text. Our main goal would be to represent the dance genre with our poster so when our audience sees it they would recognize it as being related to the dance genre, and we would do this by using aspects of the posters i have analyzed like the colors as i said and the layout, and image that would connote dance music, like strobes and nightlife for example.