Goodwins Theory for a Music Video

Goodwin’s theory for Nero - Must Be the Feeling

The futuristic concept, men looking like robots with weird masks and red eyes.

I will be applying Goodwin’s theory to the music video must Feeling – Nero. Generic conventions of the music video are related to the genre somewhat by the clothes and the props used in the video. The clothes and props used in the video reflect the futuristic idea, like the electronic glasses and futuristic concept motorcycles. It relates to the genre that the music is, which is electro/dance, the sounds of the genre reflect a futuristic theme, as it sounds like electronics which are an asset to the future. And the auto tune used with the vocals generates the idea of robots and sounds relating to the future. This is part of the relationship between the music and the visuals also. To further example my idea, there is a sound called 'Chiptune' which is used in a music genre called '8-bit' it is the sound of old computers and game boys for example and this is where it relates to electronics and the futuristic electronic world where this video is set in.

Digital technology, relating to the futuristic concept

The lyrics barely relate to the video, however there is a little relation during the scene where Nero is driving through the city, hijacking the advertisements to ‘Nero’ and ‘Must be The Feeling’. The lyrics go as follows “Must be the feeling, it brings to you, It makes me want to move” this and the hijacking of the advertisements could convey that the audience and the population is hooked on Nero’s song, and it makes them “want to move”, the lyrics relate to dancing which is something done while partying, which is something that this song would be used for and what the target audience would do, therefore it relates to the partying aspect what the audience does, relating to the audience.

The materialistic idea of the electronic glasses.

This video has little genre characteristics, as in typical conventions of dance videos. This video is a narrative, common conventions of dance videos contain a performance (group dancing etc.). However the iconography in the video are futuristic, which can be a convention in some dance videos, items like electronic glasses and futuristic concept looking motorcycles. Other videos which relate to this futuristic or robotic theme are Daft Punk with their video 'One More Time', it is an animated video, with cartoon characters. has scenes which contain a spaceship for example. And the video is write materialistic, which this modern world is and it relates to the audience also as they are materialistic, like every teen needs the latest mobile phone for example.

There are no Intertextual references which are obvious, however the car they drive is often mistaken for the Delorean which is used in Back to The Future, and with the scenario of the future around them it can relate to the film, which could be seen as a form of promoting within the video. 

Back to the Future car compared to the car in the video below it

Voyeurism theory, CCTV camera watching

Throughout the music video there are many notions of looking or 'voirism' however not of the sort which involve women. The setting of the video is a era where a city is run by a 'big brother' authority. CCTV cameras are shown in the video, robot masks with glowing red eyes on posters and binoculars are all shown/used. The notion of looking is used here to make the audience feel like they have not privacy, as the setting is a world run by a authority who don't allow it. And this relates to the audience, the young adults or teens are usually breaking rules and avoiding the authority.

The video as I said before is a narrative based music video. This kind of video is not a common convention within dance videos therefore they are breaking the stereotype, however the video is very interesting and appeals to their audience nicely, as I have talked about previously with 'Music Video Analysis / What is a music video'.

We will try to apply Goodwins theory in our video by making a connection to the lyrics, as this connection enforces the viewer to memorize the video and song, so if they want to tell their friends to watch it, or watch it again, they can remember the video.